8 Essential Website Elements (Wordpress for Beginners) - bethanyrandall.com

8 Essential Website Elements (WordPress for Beginners)

SHARE ON:

Setting up your first website can be a daunting task: there’s hosting, themes, design, plug ins, coding, etc….

It can make a girl’s head spin.

Your first website should be exciting, fun, and you should feel confident when throwing yourself that launch party inside your office with your fuzzy slippers and champagne.

If you don’t have the budget to hire a designer, or don’t have the time to sit and try and “figure it all out” by piecing together little bits of the puzzle, then keep reading because this list of 8 essential website elements is going to make your life so much easier!

When I set up my first website inside of WordPress, there was definitely a learning curve. Luckily, I was in college studying Mass Communications and had a great mentor helping me learn all the ins and outs of a great website.

After designing and developing several more websites, I have learned some pretty key elements that every site needs in order to be secure, safe, and successful for site owner and site visitor.

Here are 8 essential website elements that your new WordPress site needs:

1. Security: SSL Certificate

Make sure your site is secure by purchasing an SSL certificate through your web host provider – especially if you have any type of e-commerce on your site. Then install the “Really Simple SSL” plug in into WordPress and you’re good to go.

2. Privacy Policy & Terms

This tends to get overlooked, but it’s the law to have a privacy policy on your site, so don’t skip over this!  Put the link in the footer of your site.

3. Tracking: Google Analytics and/or the FB Pixel

Set up analytics so that you can track website traffic.  Inside of Google analytics you can also set up & monitor goals if you have any type of sales funnel in place. If you plan on ever running FB or Instagram ads, then definitely don’t forget to go ahead and install the pixel.

4. SEO: Yoast SEO plugin

The Yoast SEO plugin makes it really easy to add meta data to your pages and blog posts making it super easy for Google to index your site (so you can show up in search more!)

5. Backups: Updraft Plus plugin

You never know when something crazy might happen and your website go bananas, so make sure you have regular backups scheduled. I like the plugin Updraft plus.

6. Security: Wordfence plugin

Keep those pesky spam bots and hackers at bay with a really strong firewall. I use the Wordfence plugin, and it sends me weekly reports of all activity on my website.

7. Site Speed: W3 Total Cache plugin

Using a cache plugin like W3 Total Cache will keep your site running at top speed. Check your site speed, here.

8. Page Builder: Elementor plug in

Lastly, if you’re designing your website from the ground up or creating any type of landing pages on your site this drag-and-drop plugin in a LIFESAVER! I’ve tried them all (Thrive Architect, Divi, Beaver Builder, etc) and Elementor is hands down the best.

ABOUT THE AUTHOR

Bethany Randall is a Facebook ads expert and photographer helping business owners thrive (on more than just coffee) and scale online. 

@thebethanyrandall

20 genius facebook ad ideas

struggling to come up with high converting ad copy? download this free swipe file with 20 ideas from expert digital marketers.

download now